I am a huge fan of many Japanese products, and Tokidoki is of course a line that is inspired by Japan. "Tokidoki" (時々) means "sometimes" in Japanese, its weird for a brand name but its fun to say! Ever since my first Tokidoki purchase, which was actually two of their colored mascaras, I have been so in love with this brand. When I purchased the mascaras from their cosmetic line at Sephora, I honestly thought they were going to be cheap mascaras. I bought them because I thought they were really cute, but had low expectations of the product. I was pleasantly surprised by the quality of the product, though.They are really pigmented and high quality mascaras. So although the packaging is cute and a little reminiscent of young girl's makeup, the product itself is department store quality.
When Tokidoki released an eye brush set, I was floored. The brushes were so freaking, unbelievably cute. At the time, I already owned some MAC eye brushes, but I gave in and purchased the Tokidoki set while visiting the Sephora at Market Street in San Francisco. At $35 for the three most basic eye brushes, its actually a really good deal. The look of the brushes is just an added bonus ^_^
The set includes:
~Mozzarella eyeshadow brush (medium sized shader brush), Blue
~Adios Amigos crease brush (blending brush), Green
~Donutella Angled eyeliner brush, Pink
They come in a plastic three sided, pyramid shaped box, which you could use to store the brushes in, if you wanted to.
I just kept the box because its really adorable, and you could put other things inside.
Here are my thoughts on these:
~Fairly affordable (Its roughly $11.66 for each brush compared to MAC's $30 for one brush)
~Really soft bristles
~Each brush has a distinct design and character and different color dye on the tips of the brushes
~Easy to clean
~White bristles ( I prefer white over black since you can see how much product you are using)
~My MAC 217 and 239 work slightly better, in my opinion.
~Depending on your preference, these might be hard to use, since they are bigger that most eye brushes
~Can be hard to store (The tops have the face of the character)
~Bristles might get stained since they are white.
Here you can see all the pictures on the handle of the brushes.
Here is a close up on the tops of the brushes. As you can see, they have the face of one of the Tokidoki characters and the handles also have tons of cute drawings related to the character on the top of the brush.
Its a cute character in a cow costume who usually is holding a gun, I think its a Tommy guns usually conected with the Italian mobsters. It makes sense since its name is Mozzarella (Reference to Italy as well as a dairy product :D LOL)
Adios. A skull, grim reaper looking character. His name is Spanish for "Good bye."
Donutella. One of my favorite Tokidoki characters. She has donuts for ears.
The donuts even have sprinkles on them.
Overall, I think these brushes are great. They will be good for people who are beginners in makeup, someone who doesn't own many brushes, someone who does not want to spend too much money on brushes, or of course huge Tokidoki fans. I still think MAC brushes are better, but since MAC brushes can be really pricey, these are a more cost affective and cuter alternative.